Photographer and director, John Mac has a passion for creating exquisite, vibrant and memorable images. Running a client-friendly, service-oriented business he believes that great creativity is usually the result of team effort, and values working closely with his clients. Over the years he has collaborated with some truly talented and inspirational people for a hugely diverse range of products and services including iconic brands like Fiat, Perrier and Canon, and charities like Diabetes UK, British Heart Foundation and Centrepoint. Thanks to many of these organisations and the individuals behind them, he's been fortunate to have picked up a few awards along the way. Needless to say, he loves his work and is always keen to take on new challenges.