Auto Photo Awards 2022

Nice to start the new year with an award, thanks to #autophotoawards #lastdaysoftheautomobile #john@johnmacphotography.com

Jewellery with a touch of class

This was a challenging shoot however very satisfying to create such beauty with elegant jewellery.

Innovation and diversification

Philips received a royal recognition on its 25 anniversary back in 1916. A couple of years later it introduced an X-ray tube this marked the change in innovation for Philips as company. This revolutionised the company into evolution and diversifying its product range even to this day.

Now it produces products like the Senso Touch whether you like your shaves wet or dry, nothing else comes close. Photographing this product was an interesting challenge due to its great innovation in technology and presenting its diversity as a stand-alone shaver.

Classic car for the open road Ford Consul MK II

This was a beautiful car to shoot and I just loved the front, it's pure elegance had to be photographed in a remote part of the southeast coast of England with the tide out.

The Ford Consul Mk II was introduced in 1956 along with the Mk II version of its bigger 6 cylinder brothers the Zephyr and Zodiac. The Mk II Consul engine was the 4 cylinder unit from the Mk 1 but with an increase in capacity from 1508cc to 1703cc. Apart from the saloon model the Consul Mk II was also available as a convertible, or as an estate. These estates were in actual fact saloons that had been converted by the coachbuilding firm Abbott of Farnham. In 1957 a Consul De Luxe was introduced with improved interior trim, and in 1959 there were some styling changes which included a lower roof line. The Consul became known as the Consul 375 in 1961 to distinguish it form Fords new (but totally unrelated) Consul Classic. Ford ended production of the Mk II Consul in 1962.

Spirit of the Rolex Submariner

This was an complex but exciting shoot to do, however not as complex as the Rolex Oyster. The Oyster case is a central part of Rolex’s history. Clamped shut like anoyster shell, it could survive under water thanks to two major innovations: ascrew-down back and bezel and a screw-down waterproof winding crown.Invented by Rolex in 1926, the Oyster case was put to a real-life test a year later when Mercedes Gleitze, a young sportswoman, swam the English
Channel wearing a Rolex Oyster.
After more than 10 hours in the cold water, her watch remained fullyfunctional, firmly establishing Rolex’s legendary underwater expertise.

Aeroplane Shoot

This was a great shoot to be involved with and a wonderful crew, so thanks to Chloe Beeney stylist, Paul Haskell make up artist, Terry Rooney art director, and assitance Holly Rooney, Natalie Winter, and Joe Howard.

Special thanks to the models Ana Akhlediani and Tommy Fitzer and post production from Jackie Williams @ Happy Finish.

Exhibition 17th March

My little films were also exhibited on the evening of the 17th March which looked great on the large screen! SLEEPING WITH THE BLACKBIRDS and LONDON LOCATIONS

Exhibition 17th March

A couple of the exhibited images.

Exhibition 17th March

Thank you to all that attended my exhibition at Gramercy Park Studios, it was a great evening and nice to see some old faces. Those that could not make the 17th March apologies it was for one evening only but we all rasied a glass or two to you all.

Scarves

For this classy silk fabrics designer JMC, I wanted to achieve an elegant but minimalistic look and feel to complement a stylish and restrained website that used classic typography and white space to great effect.

Luxury Brand

This shot for a luxury brand of watch had to ooze style while essentially showing off the quality. So the lighting and backdrop have to look a million dollars. This set-up, without going into detail, was extremely complex, but the visual effect I think was successful.

Iconic Brand

Yves Saint Laurent is one the world’s iconic brands and has always displayed an incredibly strong design sense. So the last thing I wanted to create with this ad for its eye mascara was a conventional looking pack shot. With this in mind, I decided to utilise the key components to create a graphic but symbolic image of the product.

Competitive Positioning

To convey the competitive positioning and the uncompromising standards of Skoda, I wanted to create an image that reflected this. So the scissors had to look like a precision tool that had itself been highly engineered. This pair looked the part, particularly when set on a distressed, industrial, metal surface. Getting the lighting right wasn’t easy but the result is exactly what I was aiming for: simple, clean and precise.

Vulture Awareness Day 6th September

As I have recently photographed these magnificent birds what better way to celebrate Vulture Awarness Day which was on the 6th September but to present an image which shows so much about the character of these birds. I hope like me you will respect the importance that they have on our environment. http://www.vultureday.org/2014/

Purina

Purina is a premium brand of pet food that caters for pretty much every kind of cat. So this is the simple fact I wanted this ad to convey in the most eye-catching way.

Shooting a real leopard isn’t my idea of fun. Fortunately, this one was, in the words of its owner, “a real pussycat.”

Water Aid

While the provision of clean water to some of the poorest regions of the world is something that Water Aid has committed itself to so effective over the years, I wanted to help the charity deliver a fairly conventional message in an unconventional way. Rather than seeing the children at risk, I wanted the viewer to imagine them. Because I firmly believe that there are times when using your imagination can be more powerful than seeing reality.

Classic Cars on the South East coast of England.

1990 ROYALE SABRE

1989 TIGER CAT

1981 PANTHER LIMA

1947 SUNBEAM

1990 ROYALE SABRE

These classic cars were shot on the South East coast against windswept skies at low tide. One has to make the most of daylight by shooting at certain times of day. Positioning the cars and removing tyre tracks from the sand always presents something of a logistical challenge.

Visit Britain

To get more people living in Britain to holiday in Britain was the brief behind this ad that makes the point that you don’t need to travel thousands of miles when it’s all here on our doorstep. I chose Whitstable for the location.

Jaguar

The vast majority of car ads show nothing more than the car, to the point that nobody really notices them because they all look the same. To stand out from the crowd I decided to shoot the iconic leaping bonnet mascot for Jaguar in the way that Rolls Royce used to just show the Spirit of Ecstasy. Besides standing out, there's an undeniable confidence to the ad, making it understated, sophisticated and aspirational.

Interflora

With Interflora you have the power to touch people who are miles away. This ad delivers this message by conveying the beauty of a red rose really close up. Finding the perfect specimen and lighting it was by no means a simple job.