This was an complex but exciting shoot to do, however not as complex as the Rolex Oyster. The Oyster case is a central part of Rolex’s history. Clamped shut like anoyster shell, it could survive under water thanks to two major innovations: ascrew-down back and bezel and a screw-down waterproof winding crown.Invented by Rolex in 1926, the Oyster case was put to a real-life test a year later when Mercedes Gleitze, a young sportswoman, swam the English
Channel wearing a Rolex Oyster.
After more than 10 hours in the cold water, her watch remained fullyfunctional, firmly establishing Rolex’s legendary underwater expertise.